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Sunday, June 23, 2024

Advocate Sukesh Roy Urges Actors to Brace for the AI Onslaught! 


In an era marked by rapid technological advancement, artificial intelligence (AI) stands at the forefront of innovation, transforming various industries and reshaping traditional practices. Among the myriad domains impacted by AI’s disruptive potential, the realm of acting is not exempt. While AI presents promising opportunities for creativity and efficiency in entertainment, it also poses nuanced threats to actors, challenging established norms and raising critical questions about the future of the profession.

At the heart of the AI-actor intersection lies the evolution of AI-generated content and virtual characters. With advancements in deep learning and natural language processing, AI systems can now produce convincingly human-like dialogue and performances. This capability opens the door to scenarios where virtual actors created by AI compete with human actors for roles in film, television, and other media forms. Consequently, the livelihoods of human actors may be jeopardized as AI-generated characters become increasingly indistinguishable from their human counterparts.

Additionally, the proliferation of deepfake technology poses a distinct threat to actors’ reputations and integrity. Deepfakes, which use AI to manipulate audio and video content, can convincingly alter a person’s likeness and voice, creating misleading or damaging portrayals. Actors may find themselves targeted by malicious actors who use deepfake technology to fabricate false performances or manipulate existing footage for deceptive purposes. The proliferation of deepfake content not only undermines the credibility of genuine performances but also erodes public trust in the authenticity of actors’ work.

AI-driven casting algorithms can potentially influence decision-making processes in the entertainment industry. Casting directors and producers may rely on AI analyses of audience preferences, historical data, and demographic trends to select actors for specific roles. While this approach can streamline casting procedures and enhance audience engagement, it also raises concerns about bias and homogeneity in representation. Human actors from underrepresented communities may face heightened challenges in securing roles if AI algorithms prioritize established patterns and stereotypes.

Another dimension of the AI threat to actors pertains to the proliferation of deepfake technology. Deepfakes, which use AI to manipulate images and videos, can superimpose an individual’s likeness onto another person’s body, enabling the creation of deceptive content. Actors may find themselves targeted by malicious actors who use deepfake technology to produce unauthorized and potentially damaging material, undermining their reputation and credibility. Moreover, the emergence of deepfake performances could blur the lines between reality and fiction, eroding trust in genuine portrayals by human actors.

Moreover, actors themselves can embrace AI as a tool for innovation and collaboration rather than viewing it solely as a threat. By leveraging AI-driven platforms for skill development, networking, and creative experimentation, actors can enhance their adaptability and resilience in a rapidly evolving landscape. Embracing interdisciplinary approaches that combine acting expertise with technological literacy can empower actors to shape the future of entertainment in constructive ways.

In a groundbreaking ruling, the Delhi High Court not only upheld Bollywood actor Anil Kapoor’s personality rights but also acknowledged the misuse of Artificial Intelligence (AI) in generating deepfake and pornographic videos. This landmark judgment marks a significant step in safeguarding individuals from malicious exploitation through AI technology. The court’s decision not only protects Kapoor’s reputation and integrity but also sets a precedent for addressing similar cases in the future. By recognizing the potential dangers of deepfake technology, the Delhi High Court underscores the importance of legal measures to combat its misuse and uphold ethical standards in the digital era.

In response to these emerging threats, actors have voiced their concerns and urged for proactive measures to safeguard their interests in the AI era. They stress the need for legal frameworks to adapt, addressing the ethical and regulatory challenges posed by AI-generated content. This adaptation is vital to ensure that human actors retain agency and control over their performances. Furthermore, industry stakeholders must prioritize diversity and inclusion initiatives to counteract the risk of AI exacerbating existing disparities in casting and representation. It underscores the importance of implementing ethical guidelines and regulatory frameworks to protect actors in the face of technological disruption. Upholding principles of artistic integrity, diversity, and representation is paramount in the age of AI, ensuring that human actors remain central to the storytelling process.

In conclusion, the relationship between AI and acting is characterized by both promise and peril. While AI holds the potential to revolutionize the creative process and expand the horizons of storytelling, it also presents complex challenges that demand careful consideration and proactive response. By fostering dialogue, collaboration, and ethical stewardship, stakeholders can navigate the intersection of AI and acting in ways that uphold artistic integrity, diversity, and the enduring value of human performance.


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